Launching soon join the wait list
Kids + pets beach essentials, made Softshore.
Premium, beach-proof basics in calm colours designed to rinse clean, dry fast, and look good together.
Built for salt + sand
Rinse-ready, beach-proof
Sand + seafoam
Calm, matching palette
No spam
Early access
The core pieces
A small set of essentials designed to mix, match, and make beach days simpler.
Sun Hat
Soft organic cotton with ventilation and UPF protection.
Beach Tote
Organic canvas with rope handles — fits towels, snacks, and more.
Hooded Towel
Soft, absorbent, and made for sandy little ones.
Swim Nappy
Reusable, quick-dry, and designed for comfort in the water.
Beach essentials for dogs (made Softshore)
Premium, beach-proof dog gear that rinses clean, dries fast, and matches the Softshore look.
Beach-proof hardware
Rust-resistant, rinse-ready, made for salt + sand.
Quick-dry materials
Easy to clean, fast to dry, no damp “beach smell”.
Comfort-first fit
Soft edges, secure buckles, designed for long summer walks.
Colours shown are concept visuals (Sandstripe / Seafoam / Ocean Blue).
Designed for real beach days
Softshore is built around the pieces families actually reach for: easy to pack, easy to wear, and easy to love.
Wait list perks
Early access at launch, plus the option of a small incentive (like 10% off or early bundle access).
Soft by default
Comfort-first materials and finishes that feel good on sensitive skin.
Calm colours
A simple palette that looks good together and stays timeless season to season.
Made to last
Fewer pieces, better used. Designed for repeat wear, wash, and hand-me-downs.
FAQs
Quick answers. If you’re unsure, join the wait list and we’ll keep you in the loop.
What is the wait list for?
It helps us prove demand, build a launch audience, and plan initial inventory. You’ll also get early access when we open.
Will you email me a lot?
No. You’ll get a confirmation email, the launch announcement, and 1–2 light updates during production.
Is there an incentive for joining?
We may offer something simple for early supporters (for example: 10% off or early bundle access).
When are you launching?
We’ll share a target launch window with the wait list first, then send the launch link as soon as we’re live.
Join the Softshore waitlist
Join the waitlist for early access to our next drop for kids + pets.
Early access before we open to the public
Helps us plan sizes, colours, and first-run inventory
A couple of light updates only (no spam)
Join the waitlist
Tell us what youre shopping for so we can plan the next drop.