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Kids + pets beach essentials, made Softshore.

Premium, beach-proof basics in calm colours  designed to rinse clean, dry fast, and look good together.

Built for salt + sand

Rinse-ready, beach-proof

Sand + seafoam

Calm, matching palette

No spam

Early access

The core pieces

A small set of essentials designed to mix, match, and make beach days simpler.

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Sun Hat

Sun Hat

Soft organic cotton with ventilation and UPF protection.

Beach Tote

Beach Tote

Organic canvas with rope handles — fits towels, snacks, and more.

Hooded Towel

Hooded Towel

Soft, absorbent, and made for sandy little ones.

Swim Nappy

Swim Nappy

Reusable, quick-dry, and designed for comfort in the water.

Beach essentials for dogs (made Softshore)

Premium, beach-proof dog gear that rinses clean, dries fast, and matches the Softshore look.

Beach-proof hardware

Rust-resistant, rinse-ready, made for salt + sand.

Quick-dry materials

Easy to clean, fast to dry, no damp “beach smell”.

Comfort-first fit

Soft edges, secure buckles, designed for long summer walks.

Dog Collars

Dog Collars

Soft, adjustable, and built for salty days.

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Dog Harnesses (Y-front)

Dog Harnesses (Y-front)

Comfort-first fit with secure, beach-proof hardware.

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Dog Leads

Dog Leads

Easy-rinse webbing + premium clip, made to match.

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Dog Towel + Wet Bag Set

Dog Towel + Wet Bag Set

Dry off fast, pack it away clean.

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Colours shown are concept visuals (Sandstripe / Seafoam / Ocean Blue).

Bundles

Build your set once and you're ready for every beach day.

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Softshore bundle flatlay

Collar + Lead

Walk Set

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Harness + Lead

Harness Set

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Quick-Dry Dog Towel + Wet Bag

Beach Dog Set

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Harness + Lead + Quick-Dry Dog Towel + Wet Bag

Full Beach Day Set

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Designed for real beach days

Softshore is built around the pieces families actually reach for: easy to pack, easy to wear, and easy to love.

Wait list perks

Early access at launch, plus the option of a small incentive (like 10% off or early bundle access).

Soft by default

Comfort-first materials and finishes that feel good on sensitive skin.

Calm colours

A simple palette that looks good together and stays timeless season to season.

Made to last

Fewer pieces, better used. Designed for repeat wear, wash, and hand-me-downs.

FAQs

Quick answers. If you’re unsure, join the wait list and we’ll keep you in the loop.

What is the wait list for?

It helps us prove demand, build a launch audience, and plan initial inventory. You’ll also get early access when we open.

Will you email me a lot?

No. You’ll get a confirmation email, the launch announcement, and 1–2 light updates during production.

Is there an incentive for joining?

We may offer something simple for early supporters (for example: 10% off or early bundle access).

When are you launching?

We’ll share a target launch window with the wait list first, then send the launch link as soon as we’re live.

Join the Softshore waitlist

Join the waitlist for early access to our next drop  for kids + pets.



Early access before we open to the public



Helps us plan sizes, colours, and first-run inventory



A couple of light updates only (no spam)

Join the waitlist

Tell us what youre shopping for so we can plan the next drop.

Well only email you about Softshore. Unsubscribe anytime.